Branding & identity
Brand identities built down to the last page.
Logos, colour, typography and complete brand books that teams actually use, for startups, personal brands and companies.
Selected projects
Case studies
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Branding
The work
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What you get
Everything you need
Every project includes unlimited revisions, fast replies and editable source files.
The approach
A brand that looks like it belongs at the top.
A logo on its own isn’t a brand. I build the whole system: mark, colour palette, typography, components and real-world mock-ups, then document it in a brand book your team and partners can actually follow.
The brand books on this page (UpAlerts, WhizPay, Charity Jobs NI, Fendsol) run 18–29 pages each and cover everything from clear space rules to social, email and print templates.
- Strategy firstWe define audience, personality and positioning before a single logo sketch.
- Complete guidelinesA professional PDF brand book, not just a logo file.
- Ready to launchSocial templates, stationery and assets delivered with the identity.
Questions
How long does a brand identity take?+
Usually 7–14 days depending on scope: concepts, one refined direction, then the full brand book and assets.
How many logo concepts do I get?+
Typically 2–3 distinct directions, then revisions on the one you pick until it’s right.
Can you refresh my existing brand?+
Yes. I can modernise your current logo and build the missing guidelines around it without losing recognition.
Reviews
What clients say
Arsal is very flexible, responsive, and great to work with.Upwork clientBook layout · 5.0 rating
Impressive design.Upwork client · Social media assets · 5.0
Committed to quality, clear communicator and reliable.Top feedback tags from Upwork clients
Let’s make something great.
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